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As we all do our part to help contain the spread of COVID-19 by self-isolateing and social distancing, it's easy to to feel overwhelmed, anxious and stressed. We also suddenly more aware of how often we need to washing our hands, how we frequently we need to wipe down “high-touch” surfaces like countertops, doorknobs, toilets, phones, and keyboards using household cleaners and wipes. We suddenly need to be aware of how often we touch our faces, and how often All that awareness can increase stress levels.
A recent in-depth analysis by market intelligence agency firm Mintel reported that bar-soap sales in the U.S. declined 2.2% from 2014 to 2015 against an overall sales increase of 2.7% in the broader bath-and-shower category. Further, according to the report, the percentage of households using bar soap dropped five percentage points between 2010 and 2015 from 89% to 84%. What's causing the market for bar soap to continue to fall?
For several weeks now we've all been hearing the guidance from the CDC, federal and local governments and other public health officials.
Frequently. For twenty seconds. But have you been wondering why these scientists and public health experts are currently telling you, to clean your hands of dirt, grease, bacteria and viruses "plain soap and water works?"
