Buy One Item Plant One Tree
Our Commitment To Making a Positive Impact
Every item purchased leads to the planting of mangrove trees in Madagascar.
The trees planted with Eden Reforestation Projects in partnership with
Globally, mangrove systems are estimated to hold an astounding 20 petagrams of carbon. For a biome representing less than 5% of the world’s terrestrial area, this makes mangroves one of the most important carbon stocks, even more than many rainforests like the Amazon. Equally, as a relatively fast-growing group of species, mangroves sequester carbon at a very fast rate.
According to NOAA; "blue carbon" is simply the term for carbon captured by the world's ocean and coastal ecosystems. You have probably heard that human activities emit (or give off) something called carbon dioxide, which contains atmospheric carbon. You have also heard that these gases are changing the world's climate, and not in a good way. What you may not have heard is that our ocean and coasts provide a natural way of reducing the impact of greenhouse gases on our atmosphere, through sequestration (or taking in) of this carbon.
Sea grasses, mangroves, and salt marshes along our coast "capture and hold" carbon, acting as something called a carbon sink. These coastal systems, though much smaller in size than the planet's forests, sequester this carbon at a much faster rate, and can continue to do so for millions of years. Most of the carbon taken up by these ecosystems is stored below ground where we can't see it, but it is still there. The carbon found in coastal soil is often thousands of years old!
The bigger picture of blue carbon is one of coastal habitat conservation. When these systems are damaged, an enormous amount of carbon is emitted back into the atmosphere, where it can then contribute to climate change. So protecting and restoring coastal habitats is a good way to reduce climate change.
When we protect the carbon in coastal systems, we protect healthy coastal environments that provide many other benefits to people, such as recreational opportunities, storm protection, and nursery habitat for commercial and recreational fisheries.
We contribute a % of each sale towards Mangrove tree planting because reforestation efforts revive natural habitats, improve coral reef health, support local livelihoods and aid in the fight against climate change by extracting CO2 from the air.
Blog posts
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What Makes the Gourmand Fragrances So Alluring?
According to fragrance expert Arnaud Guggenbuhl, head of global marketing insight and image fine fragrance at Givaudan, gourmand fragrances tap info a unique and profound connection. They evoke a sense of positive nostalgia,...
What Makes the Gourmand Fragrances So Alluring?
According to fragrance expert Arnaud Guggenbuhl, head of global marketing insight and image fine fragrance at Givaudan, gourmand fragrances tap info a unique and profound connection. They evoke a sense of positive nostalgia,...
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Wood Wick Candle Care: Tips for a Longer-lastin...
Wood wick candles create an ambiance that's both visually appealing and acoustically soothing, thanks to the comforting crackling sound. However, as with many natural elements, wood wicks can be finicky....
Wood Wick Candle Care: Tips for a Longer-lastin...
Wood wick candles create an ambiance that's both visually appealing and acoustically soothing, thanks to the comforting crackling sound. However, as with many natural elements, wood wicks can be finicky....
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What's the Nicest Smell in the World?
Scientists gave 10 distinct scents to 235 people from culturally diverse corners of the globe to identify the nicest smell in the world. The answer? No surprise to us!
What's the Nicest Smell in the World?
Scientists gave 10 distinct scents to 235 people from culturally diverse corners of the globe to identify the nicest smell in the world. The answer? No surprise to us!
