**Do Your Duty. Wash Your Hands Frequently. With Style. Enter ISLANDTHYME10 for 10% OFF Your Entire Order**
February 25, 2019
Consumers are demanding companies cut back on unnecessary plastic waste. They are shopping for more eco-friendly versions of everyday items; Zero waste items are preferred over single use plastic bags, reusable coffee cups instead of paper ones, 100% compostable and reusable beeswax food wrap instead of plastic wrap, etc.
And now bars of soap are making a big comeback as consumers turn away from not only harsh detergent cleansers, but also the plastic bottles and pumpers they come in. The carbon footprint in general is 25 percent more for liquid cleansers than bar soap. Consumers use almost 7 times more liquid soap (2.3 grams) than bar soap (0.35 grams).
Between 2010 and 2015, bar soap showed a drop of 5% due to an impression among millenials that bar soap potentially harbored hidden germs and dirt.
But the science doesn't bear that out.
Read Our Blog Post "Bar Soap's Bad Rap" article.
After a decline in market share over a decade, barred soap is now growing more quickly than its liquid equivalent and the shower gels segment. Much of the increased demand for bar soap is coming from the higher end of the market, as luxury toiletry brands. One London based brand describes their 6.3 oz (189g) bath soap that retails $35 in Nieman Marcus for as "perfect for a luxurious bath-time, or daily indulgence."
We've always believed you should indulge your skin in a luxurious and gentle true soap. There's nothing more personal than what you put directly on your skin. It deserves to be pampered with personal care products that are as beautiful as they are skin loving! (We just don't think you should pay $35 for a smaller bar.)
Life is short! Buy the good soap made with plant based oils and butters! Swap the cheap detergents, synthetic foamers and plastic waste for Island Thyme Soap Company's bar soap in our minimalist packaging. Artisan crafted soap is the best way to gently cleanse your skin of dirt and bacteria, and is a better choice for conscious consumers.
April 01, 2020
As we all do our part to help contain the spread of COVID-19 by self-isolateing and social distancing, it's easy to to feel overwhelmed, anxious and stressed. We also suddenly more aware of how often we need to washing our hands, how we frequently we need to wipe down “high-touch” surfaces like countertops, doorknobs, toilets, phones, and keyboards using household cleaners and wipes. We suddenly need to be aware of how often we touch our faces, and how often All that awareness can increase stress levels.
March 15, 2020
A recent in-depth analysis by market intelligence agency firm Mintel reported that bar-soap sales in the U.S. declined 2.2% from 2014 to 2015 against an overall sales increase of 2.7% in the broader bath-and-shower category. Further, according to the report, the percentage of households using bar soap dropped five percentage points between 2010 and 2015 from 89% to 84%. What's causing the market for bar soap to continue to fall?
March 06, 2020
For several weeks now we've all been hearing the guidance from the CDC, federal and local governments and other public health officials.
Frequently. For twenty seconds. But have you been wondering why these scientists and public health experts are currently telling you, to clean your hands of dirt, grease, bacteria and viruses "plain soap and water works?"
We're All In This Together
Use Promo Code ISLANDTHYMESOAP to save 10% on your entire order and we'll donate another 10% of the sale of every bar of soap sold to the COVID-19 Solidarity Response Fund